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How To Bridge Your Brand

The connection between a brand and its audience is both crucial and complex. Both businesses and marketers often grapple with the complexities presented by crafting the success journey for a brand, especially in the very beginning. “How To Bridge Your Brand: The Masterful Art of Bridging the Gap Between Brands and Their Audience” by Jody Kolbee offers a comprehensive guide to understanding and forging this vital connection, as well as all the technical information a business might face to ensure that converting a visitor into a customer happens successfully. <p></p> <p> This insightful book introduces the concept of the ‘bridging process,’ a strategic approach to building a brand identity that resonates deeply with consumers, fostering engagement, interaction, and ultimately, transaction. </p> <p> About the Author:<br>Jody Kolbee is a Brand Innovation Catalyst who has transformed over 200 brands, many of which are household names and market leaders. As a true creative visionary and “Architect of Brands” Jody’s mastery in branding, digital marketing and growth hacking, has earned him local and international acclaim. Founder of WritersHand Studios, a global design and digital marketing agency, author, lecturer and conference speaker, Jody continues to lead innovation to bridge the gap between brands and customers.</p>

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